Use the KISS principle when designing your reservation process: Keep it simple, silly!

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Use the KISS principle when designing your reservation process: Keep it simple, silly! It should never take more than three clicks to finalize or consumers may abandon the booking in frustration.
“25% of visitors will abandon a website that takes more than four seconds to load. Almost 50% will abandon if the site takes more than 10 seconds to load.” Therefore, it is imperative that your website – and especially your booking engine – loads immediately.

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