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It may sound a little obscure to apply the core principles of a Disney-Pixar film to revenue management, but guest columnist Tom Bacon has a bash.

Inside Out, a recently released animation box office hit by Disney’s Pixar, depicts how the mind works through portrayal of competing emotions. In the first three days the film took $91.1 million at the box office.

Okay, so it goes without saying that a revenue management cast ‘inside out’ may not have the same appeal but I had a bash at showing what it might look like.

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